If I had to explain the personal branding concept to a Friend and how to use the Internet to do so, this is what I would say: “You understood that each platform has a different audience, right?! The aim of the game now is to communicate or, even better, playing through the different...

E-commerce has been seen  for a long time as an independant activity from other physical channels. In many companies, the reasons for maintaining the partners networks, distributors or affiliates has been the choice of a restricted development under the radar of e-commerce and has often...

Internet, beyond many areas where competition from pure players has strongly increased the last few years, is both a place for gathering information and a place to purchase. Historically, the online activities were quite distinct with on one hand webzines blogs and forums where users could...

Christmas 2011 Like all retailer your websites receive a large portion of traffic during Christmas. The web trends change during the Christmas period;  Saturday becomes the biggest day in-store while Sunday becomes the biggest day online. Also because of last year weather issues (early snow)...

How do we know what our personal brand is? In his book Brand it Like Beckham, Andy Milligan gives us the keys of David Beckham’s brand which are split into the public Beckham and the private Beckham and what he is known for in each area. In one hand in his ‘private’ brand...

Online sales are up 20% in France which represents 8.8 billion euros in the first quarter 2011.  The Federation of the french e-commerce and mail order sales (Fevad) has published Tuesday 10th May, the number of online buyers rose 12% (according to Médiamétrie / NetRatings), while...

Be creative, everyday is an opportunity! You can refer to standard events (Season Sale, Christmas, etc) and non standard event (Charity support, National days such as Women day) Use colours for occasions (red and pink for Valentine, yellow for Spring) Use the rate of your Social Media...

Conran at M&S… Not for shopping but for an exclusive partnership. “The new Conran Exclusive Design Only at M&S collection will form the basis of the M&S Contemporary homewares offer and will include a wide range of home products incorporating furniture, bedding,...

  The Coat Check Chair by Joey Zeledón for Optimuum which is a nice wink between fashion and...

For some reasons tonight I just read a simple line in a french Newspaper talking about a roadhog in the city of Chelles near Paris. Chelles was the town of one of my best friend from university, Bénédicte. She disapeared in 2000 dramatically after her flat had burnt… No news since...

The “Watson Table” by Paul Loebach , an elegant table made of wood and carbon with specific twist table legs reminiscent of DNA discovered by the American scientist James...

1. Think traffic always keep in mind that to work your ‘e-commerce platform’ or ‘online shop’ (whatever you’d like to call it!) should receive many qualified visitors. 2. Convert once you have your visitors, it is important to convert them into buyers. You have to convince the...

Number of hours spent by consumers in the following activities (average per week) * Sources: Harris Interactive study for Fleishman Hillard “Understanding the Internet’s role in the lives of consumers” 2nd edition – Digital Influence Index – June...

Have you noticed how “Social Media” is in the heart of all discussion/strategy when we talk about online presence and Ecommerce. But what does it mean really?  Are our customers ready yet? According to a french study, online customers are only 22% to be fan of a brand on...

Openness and willingness to share with a broad public are the characteristic of the 10th edition of Designer’s days. Before its start tomorrow, in Paris, let’s give you an idea of the wildest objects designed for the occasion … on the theme of the Exploration. The...

  This month, Lacoste launches its european commercial website in France and announces the upcoming openings in Britain and in Germany by September 2010. After a competition that brought together five agencies, Nurun has been chosen by the crocodile brand to achieve its first European...

‘I liked the idea of the elephant trying to disguise itself in the London landscape.  As the London black taxi is so quintessentially British, it seemed an interesting and humorous combination.’ Benjamin Shine about his Taxi elephant The award-winning British artist and designer who has...

When a furniture manufacturer and a beverage brand combine the two, it does not give a new soft drink or even an umpteenth customized chair  … but a cult object remanufactured with recycled plastic bottles! The new Navy Chair™ edited by Emeco is composed from 111 bottles of...

We talked previously about the concept of the temporary stores especially during Christmas. Well now the concept is getting wider and we can see the concept expanding to cafés and restaurants. Actually it makes sense to create this kind of new space especially with temporary exhibitions or...